you’ve got to love the NBA. With each new season, David Stern seems to out-do himself in reaching out to the broadening and emerging publics that support (or could support) the NBA. In a stunning new move, the NBA introduced Noche Latina or an appreciation night for all things Latino.
In response, several teams donned jerseys in Spanish…well almost (including my Lakers):
Nice move by an organization that recognizes its rapidly expanding public-base. But, I would have liked to see them take it a step further. Adding a “los” to the team name doesn’t exactly equate spanish translation. I say: don’t hold back NBA, let’s translate the names completely:
Los del Lago (the Lakers)
Los Sol (the Suns)
Los Caliente (the Heat)
Los Cohetes (the Rockets): which is an interesting case in and of itself, as the Rockets added a Chinese flair to their jersey and logo as soon as they drafted Yao Ming several years ago…so, I guess you could call them the first Chinese-Hispanic fusion team!
B.G. Smith
Theory N\' Practice 
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